Marketing management Case Study Example | Topics and Well Written Essays - 1750 words

Marketing man timement - Case battleground ExampleThis ingathering forget offer an opportunity for people to be able to share the deoxyephedrine cream with dogs. Strategy The main strategy is to ensure that the ice cream is available in the grocery store at ease. This pass on create customer loyalty towards the ingathering. In addition, diversification of the product will centralize risks that might affect one product. It will as well help to attract variant customers who beat different tastes of products. Another strategy is ensuring that the product satisfy the expectations of the customers. This will enable the product to remain competitive in the market. Tactics In order to get adequate profits from the market, the marketer will be expect to use different sales persons in order to reach customers from various regions. In addition, the cream will merge with ++++ ice cream parlour in the Bullring. This tactic will reduce the cost of distributing the cream. one time the product penetrates the market, it will become easier for the producer to distribute the product on its own. This tactic will excessively be able to reduce the set of the commodity in the market. This is because merging will help in moveing the breakeven price of the commodity therefore, creating a larger profit margin. Lower price of the product will therefore attract customers who will be willing to test the product. Intense advertisement will also be a tactic that will play a major role in ensuring that the product penetrates the market. ... According to the data collected, the best way to segment the market the market is through the use of age and gender. In Birmingham city, women purchase dog food more than their men counterparts. As a result, they are to be the main target customers. Women are also associated with high consumption of chocolates. This behaviour will make these chocolates have an upper hand in the market as they thunder mug serve two purposes. Market can also be segmented through age. Old people mainly look for companionship from dogs. As a result, targeting these people to be potential buyers will be an important aspect that would increase the boilers suit profits. This will be achieved through producing creams that are fit for old people i.e. not so sugary. In addition, advertisement of these creams should be targeting the old people. Location of the people is another hawkshaw to be used in segmenting the market. This involves pricing of the product according to geographical location and the level of competition in that region. Customers who are underweight the source of the product will have an opportunity to purchase the product at a humiliateder cost as the cost of distributing the product is low. In addition, market that is saturated with competitors will require price segmentation in order to attract customers to purchase the product. Use of price as a tool of segmentation should be well calculated. This is because many custo mers especially in Birmingham believe that cheap products are of low quality. Another method that will be used to segment the market is through product differentiation. This involves stigmatization the products to make them unique. This will be important as the customers will be able to identify the product