Raylicious Snack Social media Assignment Example | Topics and Well Written Essays - 1000 words

Raylicious eat Social media - Assignment ExampleThe following research paper analyzes the case of the Raylicious Snack Company, a business that does not have an online market campaign besides its website. The paper argues for why a business should adopt an online presence while in like manner improving its present website. It looks at the merit of engaging in such(prenominal) a campaign and how it will help achieve its business objective of doing things compensate and becoming a leading snack retailer in the United States. It also looks at how those strategies will enable the conjunction to attract a assorted customer base.The advent and convergence of technology have reduced communication and the cost of doing business. Such technology includes the use of the internet that has reduced the barriers between businesses and their customers. Therefore, it calls for the company to devote its time in creating a possible online marketing campaign that includes having a presence on Twi tter, Instagram and Facebook among other favorable media websites (Norton 6). It is obvious that social networks and media push our lives in all and every possible aspect. For example, they serve in spreading ideas, product marketing and promotion and brand visibility among others. Building an online presence and marketing strategy is an imperative move by any business that wishes to stay competitive while using technology to deliver products and services to its customers. The prospect of social media and having an online marketing campaign for the family owned business will avail access to the mass market, and it will enable the business to undertake a personalized mount towards product marketing. The fact that it is flexible and does not cost much to implement should particularly appeal to such small and medium sized business such as Raylicious. Therefore, the business should not be left behind and implement the approach because of its benefits.Thus far, an online marketing cam paign involves the